This is some great advice on ways to keep money in your pocket from Consumer Reports.

1. Don't assume sales in circulars are sales!
   A lot of times, merchants are paying to place themselves in these ads. Therefore, an advertised price may be their normal price. Do your research.
2. Evaluate Endcaps Carefully
   Just because an item is on an endcap doesn't mean it is a good deal. A lot of times stores use these to move items that are close to expiration. I never realized this before.
3. Compare Unit Prices
   You would think bigger bulk packages save you money. This can be true but not always. The store price tags will display the price per unit...judge the savings with these.
4. Beware of Temptation
   This is especially true with children. Stores love to put us parents on the spot at the cashier. They have you trapped as you begin to unload the groceries and all the goodies are at eye-level. These are higher priced than the packaged ones. Explain this to your children.
5. Clip Coupons
   Everyone knows I am a coupon clipper. You can save a lot of money using coupons from the Sunday paper as well as online coupon sites: www.couponmom.com, www.coolsavings.com, www.valpak.com and www.smartsou8rce.com

There are always ways to save money, you just have to be willing to do some legwork.